I work with b2b marketing decision makers, mainly in manufacturing and construction, who need to jumpstart their marketing to tell their story, get the company on the same page and grow.
and this is how we get started
FIRST THE DIAGNOSTICS…
It’s a deep dive into the business that breaks up market myopia, helping you & your team refocus on what matters most – your core customer & message. Meetings, discovery exercises, interviews & industry research ensue – all the building materials needed to draft a custom marketing blueprint for the company.
…THEN THE BLUEPRINT
The blueprint – aka marketing plan – lays the foundation for building out and communicating your message. It’s focused. It’s scalable. It prioritizes the actions. It provides a budget framework. It outlines options for execution. It’s a marathon, not a sprint. And it only works if it gets implemented.
How it gets implemented varies by company but in the end, it touches these 3 categories…Social. Web. Print.
services
SOCIAL
Even b2b companies should be leveraging social media. The key is picking the right tools, committing to using them and tracking their effectiveness.
Social Audit & Recommendations
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Account Setup & Training
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Editorial Calendars
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Post Creation
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Blog Writing
WEB
Still stuck with brochure-ware or that site your second cousin Vinny did for you on the cheap? No judgement, just time to be responsive, mobile, automated and converting visitors to customers.
Website Review
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Design & Copy
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Programming
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SEO
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Marketing Automation
Some said it was dead with the onset of the internet. Not so fast. There is still a place for printed pieces. The key is knowing where & how to create them economically.
Direct Mail Campaigns
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Brochures
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Signage
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Sales Presentations
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Prepress & Purchasing
WRITING
Copywriting. Ghost writing. Editing.
Conversational. Technical. Humorous.
All styles. Done well.
DESIGN
Design delivers a split-second impression. Let’s work to make it an informative, positive & long-lasting one.
CONSULTING
When you need outside perspective and help building a stronger message and brand.
PRIDE
Caution: pride is a by-product of our work. Nothing quite like showing a CEO his new website and his first words are “I can’t believe I own this company.” True story.
Did you get a “how-to” tutorial from your previous firm? Didn’t think so. Is the first time you are engaging with a creative firm?
Got questions?
We take the guess work out of what it’s like to work with us.
Swemco Electronics Components Manufacturer
MRD Lumber Building Supplies + Kitchen Design
Axcentria OEM Pharmaceutical Manufacturer
